LOYALTY CAN'T BE EXPLAINED.
BUT IT EXPLAINS A LOT.
Our objective is to connect the loyalty that fans have for their team to the loyalty Hyundai drivers have for the brand. Hyundai has one has one claim that every fan can relate to. Loyalty. Hyundai was named #1 In Customer Loyalty for the 5th year in a row with more repeat buyers than Toyota, Honda, and any other US automaker.
We needed to extend the campaign beyond TV and Digital, while giving love to as many schools as we could. We selected a few schools that had traditions that are powerful as a single image. You may have seen these if you subscribe to ESPN magazine.
FSU – Sod Cemetery
#1 IN CUSTOMER LOYALTY.
There are no words to accurately describe true loyalty. It runs too deep, touching places in us where even memory can’t reach. So, instead, we use analogies to explain how we feel. Stories that, as they’re told over and over, become more indelible than even the truth. They become tradition. To be shared with the next generation. And the next. And the next.