17 illustrations, one for each of our sponsored Universities that highlight
their unique “act of loyalty.” These print ads ran on campus at each University.

Penn State

Tradition: “The White Out”

PENN STATE® FANS AREN’T AFRAID
TO WEAR WHITE AFTER LABOR DAY.

For big games, fans of Penn State football turn Beaver Stadium into a rowdy sea of white. Beware of the White Out. Fans show their loyalty in all kinds of ways. Ours just buy another Hyundai.

SHOW YOUR LOYALTY USING: #THISISLOYALTY

UCLA

Tradition: “The 8-Clap “

ONE CLAP MAKES YOU A FAN.
EIGHT MAKE YOU A BRUIN.

Everyone loves to cheer on their team. At UCLA, they just do it eight times louder. Fans show their loyalty in all kinds of ways. Ours just buy another Hyundai.

SHOW YOUR LOYALTY USING: #THISISLOYALTY

FSU

Tradition: “The Chop”

ONCE NOLETM FANS GET STARTED,
IT’S HARD TO STOP THE CHOP.

FSU fans love intimidating their opponents with the chop. It has away of messing with their heads. Fans show their loyalty in all kinds of ways. Ours just buy another Hyundai.

SHOW YOUR LOYALTY USING: #THISISLOYALTY

USC

Tradition: “V for Victory”

DO NOT MISTAKE THIS FOR A GESTURE OF PEACE.

Loyal Trojan fans march into games with two fingers in the air and one thing on their mind—Victory. Fight on, USC! Fans show their loyalty in all kinds of ways. Ours just buy another Hyundai.

SHOW YOUR LOYALTY USING: #THISISLOYALTY

Auburn

Tradition: “War Eagle”

IT TAKES A WAR EAGLE TO
FIRE UP A STADIUM FULL OF TIGERS.

Before focusing their attention on the field, Auburn fans direct their cheers towards the sky. War Eagle! Fans show their loyalty in all kinds of ways. Ours just buy another Hyundai.

SHOW YOUR LOYALTY USING: #THISISLOYALTY

Ohio State

Tradition: “O-H-I-O”

BEFORE LEARNING THEIR ABCs,
BUCKEYES ARE TAUGHT THE O-H-I-Os.

Ohio State fans have spelled out their loyalty all over the world. But nothing beats doing it inside The Shoe. Fans show their loyalty in all kinds of ways. Ours just buy another Hyundai.

SHOW YOUR LOYALTY USING: #THISISLOYALTY

Clemson

Tradition: “Rub Howard’s Rock”

NOT EVERYONE RUBS A RABBIT’S FOOT FOR LUCK.

Clemson players and fans know that a victory in Death Valley requires 110-percent effort, and a rub of Howard’s Rock. Fans show their loyalty in all kinds of ways. Ours just buy another Hyundai.

SHOW YOUR LOYALTY USING: #THISISLOYALTY

Florida

Tradition: “The Chomp”

GATOR FANS DON’T JUST CHEER. THEY CHOMP.

Inside The Swamp, Florida fans take great pleasure in turning visiting teams into Gator Bait. Fans show their loyalty in all kinds of ways. Ours just buy another Hyundai.

SHOW YOUR LOYALTY USING: #THISISLOYALTY

Wisconsin

Tradition: “Jump Around”

BEFORE THE FOURTH QUARTER,
BADGER FANS GET A LITTLE JUMPY.

Pumped up with team pride and musical motivation, Wisconsin fans turn Camp Randall Stadium into the world’s biggest bounce house. Fans show their loyalty in all kinds of ways. Ours just buy another Hyundai.

SHOW YOUR LOYALTY USING: #THISISLOYALTY

Alabama

Tradition: “Roll Tide”

BAMA FANS ONLY NEED TWO WORDS TO COMMUNICATE.

For fans of Alabama football, they’re more than two words. They’re a connection for life. Roll Tide®! Fans show their loyalty in all kinds of ways. Ours just buy another Hyundai.

SHOW YOUR LOYALTY USING: #THISISLOYALTY

South Carolina

Tradition: “The Sandstorm”

STRONG WINDS AREN’T THE ONLY WAY TO STIR UP A SANDSTORM.

When Gamecocks start flapping their wings on game day, it can really get momentum blowing in their direction. Fans show their loyalty in all kinds of ways. Ours just buy another Hyundai.

SHOW YOUR LOYALTY USING: #THISISLOYALTY

Michigan

Tradition: “Hail to the Victors”

WIN OR LOSE, MICHIGAN WILL ALWAYS BE THE VICTORS.

It’s one of the most recognizable fight songs in college football, and one all Wolverine fans will raise a fist to. Hail to The Victors! Fans show their loyalty in all kinds of ways. Ours just buy another Hyundai.

SHOW YOUR LOYALTY USING: #THISISLOYALTY

Tennessee

Tradition: “Vol Navy”

VOLUNTEERS REALLY KNOW HOW TO CALL IN REINFORCEMENTS.

When summoned on game day, Tennessee fans show up from just about everywhere. Including the Tennessee River. Fans show their loyalty in all kinds of ways. Ours just buy another Hyundai.

SHOW YOUR LOYALTY USING: #THISISLOYALTY

Georgia

Tradition: “Calling the Dawgs”

CALLING THE DAWGS IS EASIER WHEN YOU
HAVE SOMEONE WHO SPEAKS THEIR LANGUAGE.

It’s hard to call yourself a Georgia fan if you’ve never taken part in Calling the Dawgs.Go Dawgs! Sic ’Em! Fans show their loyalty in all kinds of ways. Ours just buy another Hyundai.

SHOW YOUR LOYALTY USING: #THISISLOYALTY

Oregon

Tradition: “O-Hands”

A PROPER DUCK CALL REQUIRES USING YOUR HANDS

If you want to fire up some fellow Duck fans, all you have to do is hold up an “O.” Fans show their loyalty in all kinds of ways. Ours just buy another Hyundai.

SHOW YOUR LOYALTY USING: #THISISLOYALTY

Arizona State

Tradition: “The Fork”

YOU CAN SPOT A SUN DEVIL
BY THE WAY THEY HOLD THEIR FORK.

ASU fans know that making mince meat out of the competition requires the proper utensil. Fans show their loyalty in all kinds of ways. Ours just buy another Hyundai.

SHOW YOUR LOYALTY USING: #THISISLOYALTY

Texas

Tradition: “Hook ‘em Horns”

YOU MESS WITH TEXAS FANS, YOU GET THE HORNS.

On game day, Longhorns trade in their hands for something a little sharper. Hook ’em Horns! Fans show their loyalty in all kinds of ways. Ours just buy another Hyundai.

SHOW YOUR LOYALTY USING: #THISISLOYALTY